Ep. 2: Empowering Women Through At-Home Testing with MyUTI

Join host Bethany Corbin for an exciting second episode of FemInnovation, as she welcomes guests Lindsey Williams and Megan Henken from MyUTI! MyUTI offers an affordable, at-home PCR test that delivers a more precise view of the cause of urinary tract infections (UTI), including personalized treatment recommendations powered by AI. In this episode, Bethany, Lindsey, and Megan discuss how MyUTI is solving a key problem in women's health, the shame, stigma, and taboo surrounding UTIs that prevent many women from seeking medical assistance, the benefits of at-home testing, the power of a negative result, the importance of clinical advisory boards for femtech companies, and the need to provide reliable medical education for women.  Whether you're a frequent sufferer of UTIs, a women's health advocate, or a femtech founder, you won't want to miss this episode.

RELEVANT LINKS:

• More about MyUTI at this website.
• More about MyUTI @LinkedIn. 
• Follow MyUTI @Instagram.
• Follow MyUTI @Twitter. 

Follow Our Guest, Lindsey Williams: LINKEDIN | INSTAGRAM

Follow Our Guest, Megan Henken: LINKEDIN

About Our Host:

Bethany is a healthcare innovation, femtech, and privacy attorney on a mission to help thought-leading companies revolutionize the global women’s health sector. Through her company, FemInnovation, she partners with emerging companies at the forefront of healthcare transformation to ensure they are building robust, scalable, and legally compliant businesses ready to lead the industry. Bethany is a recognized thought leader at the intersection of women’s health, law, and technology, and was named a Top 200 Trailblazing Leader in Women’s Health and Femtech. Her strategic insights have been featured in top news outlets, including Forbes, Fortune, Bustle, NPR, BBC, and Cosmopolitan and she is a guest contributor to Entrepreneur, Med Device Online, and MedCity News.

Follow Our Host:

WEBSITE | LINKEDIN | TWITTER | INSTAGRAM | ADDITIONAL LINKS

Chapters

• 0:00 Welcome & episode introduction, including announcement of FemInnovation's partnership with the Women's Health Innovation Series (WHIS). Want to attend the WHIS conference in Boston this September? Use the code FEMINNOVATION10 for 10% off your ticket!
• 2:40 Lindsey & Megan discuss their journey into women's health and the creation of MyUTI.
• 4:16 Finding the perfect co-founder: How Lindsey & Megan met, and why communication and transparency are essential for co-founders.
• 6:17 How MyUTI is solving key problems in women's health, including access to care, advocacy and empowerment education, and antibiotic stewardship.
• 8:25 The dreaded UTI: How to know when to seek medical attention and not dismiss your symptoms.
• 10:20 Why do we look at UTIs differently than strep throat? Lindsey and Megan discuss the shame, stigma, and taboos surrounding UTIs that prevent women from seeking help.
• 13:05 Why UTIs are particularly well-suited for at-home testing.
• 13:59 The benefits of at-home testing, including enhanced access and personalized results.
• 16:15 How MyUTI is different from other at-home UTI testing kits.
• 17:03 Lindsey and Megan break down the power of a negative result, and why negative results shouldn't end the conversation.
• 19:03 Misinformation in the age of social media: How Lindsey and Megan are fighting back.
• 21:17 The importance of clinical advisory boards and standards in femtech, including crucial advice for other founders.
• 23:57 Lindsey and Megan explain how MyUTI enhances workflows in clinician offices and the importance of education.
• 25:57 MyUTI is launching a clinician referral program! Learn about provider reception to MyUTI as a clinical aid.
• 28:21 The power of AI: Megan and Lindsey break down how MyUTI uses AI to determine the most effective antibiotics.
• 31:06 The greatest challenges MyUTI has faced, including patience and the hurdle of perfection.
• 33:43 The importance and benefits of capital efficiency for early-stage startups.
• 35:32 Looking to the future: Megan and Lindsey discuss what's next for MyUTI, including the clinician referral program, telehealth partnerships, and scaling.
• 36:55 Conclusion